Singapore Tourism Board (STB) official website

Singapore Tourism Board (STB) official website: https://www.stb.gov.sg

The Singapore Tourism Board (STB) is the official institution overseeing the planning, development and promotion of Singapore’s tourism industry, committed to upgrading the national cultural and tourism industry, expanding the international tourism market and enhancing urban cultural tourism influence. Focusing on digital development trends, STB helps the tourism industry fully implement digital solutions and promote the transformation and upgrading of traditional cultural tourism formats. It formulates tourism development policies, builds characteristic cultural tourism brands, promotes Singapore’s tourism resources, standardizes industry service standards and supports innovative development of cultural tourism enterprises. By optimizing the tourism ecosystem, innovating tourism products and improving the service system continuously, it enables Singapore’s tourism industry to thrive sustainably in the competitive global market.